1. Why must trademarks be protected?
A trademark is an identification of a product or service which allows a differentiation to be made. As a rule, it indicates which manufacturer has made a product. Branded products are associated with certain properties and qualities, which is why the trademark gives the consumer orientation when making a product selection.
So that this identification is unique and not used by several companies at once, trademarks are protected by entry into the register of the Patent and Trade Mark Office. This ensures the protection not only of the name but also pictorial elements such as the paw and word/picture combination. The protection of a trademark always relates to certain product or service areas.
2. Which trademarks does JACK WOLFSKIN protect?
JACK WOLFSKIN has labels such as TEXAPORE (waterproof, breathable textiles) and STORMLOCK (windproof, breathable textiles) protected as trademarks for certain materials and for the identification of products. These terms are associated with certain constant characteristics.
Naturally, the trademark JACK WOLFSKIN and the paw symbol are also internationally protected. All products which are identified with the JACK WOLFSKIN logo were developed and sold or licensed by JACK WOLFSKIN. The specific characteristics of JACK WOLFSKIN products are associated with the trademark identification. Customers can rely on that and confusion is avoided. That is the meaning of trademark protection as we understand and practise it.
Information about registered trademarks can be researched online in the database of the German Patent and Trade Mark Office. http://register.dpma.de/DPMAregister/Uebersicht