Winter 2018 – JACK WOLFSKIN scores with sustainable innovations
Feb 1, 2018
Scandinavia is a dream destination for outdoor enthusiasts. In shaping its new collection, JACK WOLFSKIN has tapped into the untamed wilderness and electrifying metropolises of Europe’s far north. More than a thousand fjords, scenic coasts, majestic mountains and exhilarating cities – this region has so much to discover.
Once you’ve been there, you’ll always want to go back. The raw and unpredictable nature found from the Lofoten Islands to the northernmost point in Europe was the inspiration for the ACTIVE OUTDOOR range, while the EVERYDAY OUTDOOR products draw from the vitality of the avant-garde city of Stockholm. Recognised as one of the most sustainable cities in the world, Stockholm also inspired this season’s expansion of the ECOSPHERE product family with MICROGUARD ECOSPHERE and NANUK ECOSPHERE. Because this season, we are also using 100% recycled materials in shells, fleece and hybrid styles.
The 2018 winter collection of the outdoor specialist excites with sustainable innovations, completely new cuts and silhouettes and finely detailed practical solutions.
JACK WOLFSKIN makes cooperating with competent partners a priority. In the ATHLETIC OUTDOOR area, the fitness expert FELIX KLEMME is the perfect strategic partner. Together with him, JACK WOLFSKIN developed new products specially to meet the needs of athletes in outdoor fitness, the growing trend sports segment. These products are very lightweight, highly breathable and extremely hardwearing.They are complemented by GRAVITY, the newly created series of backpacks and bags, in which outdoor sport outfits and gear can be ideally stowed.
Winter is also a travel season! With the current EVERYDAY OUTDOOR collection, outdoor fans are perfectly equipped for all trips during the cold time of year: new TEXAPORE materials, warm long parkas and flexible 3-in-1 styles are perfect for exploring the world out in the elements. The new AURORA and TRT backpacks, bags and trolleys make ideal travel companions. The look of the AURORA backpacks, with their unusual and elaborately produced colour gradient, was inspired by the Arctic Circle’s spectacular Northern Lights – the aurora borealis. The TRT series, by contrast, is modelled on multifunctional military bags. Among the youngest adventurers, this year’s JACK WOLFSKIN collection puts girls front and centre. For the new GIRLS CONCEPT series, the Steingässer family daughters Hannah and Frieda provided important input. They helped to create products geared specially to girls’ needs.
For more information about our products you can download the complete presskit here.
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