Aug 17, 2020
The Himalayas – the roof of the world! For its new autumn/winter collection, JACK WOLFSKIN was inspired by the world’s highest mountain range: with its towering peaks, rugged wilderness and the centuries-old traditions of its peoples, the region continues to attract outdoor and trekking enthusiasts from around the world. The home of Mount Everest was chosen as the leitmotif for both ACTIVE OUTDOOR and EVERYDAY OUTDOOR. This captivating part of the world has played a key role in spurring the development of technologies, materials, colours and prints.
In its new season, sustainability remains an essential core concept for JACK WOLFSKIN! As a pioneer in this area, JACK WOLFSKIN has continued to expand the revolutionary TEXAPORE ECOSPHERE technology and is using it in ever more articles of clothing and equipment. The TEXAPORE ECOSPHERE membrane is now produced using not only recycled waste cuttings but also 15 % recycled PET bottles, making it possible to feature this highly functional membrane on even more styles in future. A total of 72 styles in the current collection contain recycled materials.
At the same time, this principle is being systematically applied to other areas as well: even more styles, zips and buttons, along with transport packaging, are now made completely of recycled materials. Moreover, the entire clothing collection and all equipment products are 100 % PFC-free! 32 % of all equipment styles are now bluesign®-approved.
The Idstein-based outdoor company is constantly finding innovative ways to actively and credibly protect the environment: more natural materials than before are used in the current collection. This significantly reduces plastic consumption and the formation of microplastics. For example, 25 % of the new NANUK NATUREBLEND consists of the natural fibre Lyocell (TENCEL) and recycled synthetic fibres, and the new MICROGUARD WOOLBLEND is made of 50 % recycled wool and 50 % recycled synthetic fibres.
‘Water-reduced’ technologies also play an ever-increasing role. One example of this is the ‘Future Dye’ technique, which makes it possible to reduce much of the water and wastewater previously used in the dyeing process. In addition, JACK WOLFSKIN continues to work hand in hand with the SEAQUAL PROJECT, which promotes the recycling of plastic waste collected from the Mediterranean.
Top highlights of the collection include the new winter sports products with technically advanced functions and ingenious detail solutions! These multifunctional premium products were created in collaboration with world-class skiing legend Felix Neureuther. The signature styles are labelled with their own unique logo, ‘Technically approved by Felix Neureuther’.
Following the successful launch of INFINITE Hiking Capsule in summer 2020, JACK WOLFSKIN is expanding this line in the new season. The extraordinary products the company has developed are distinguished by sporty design, bold colours and high-quality performance. Sustainability also plays an important role in the young and urban 365 Collection: the outer fabrics of nearly all new styles are made from fully recycled materials. Initially launched as a pure Capsule Collection for men, in the new season these extraordinary styles are now also available for women for the first time.
In the area of EQUIPMENT, JACK WOLFSKIN continues to focus on safety – for example, with the new technological PROTECT PACKS featuring a wide range of protective functions. Cutresistant materials, puncture-proof zips and certified scanning protection optimally secure valuable objects like laptops and wallets, as well as sensitive data, against unwanted access. The distinctive ILLUMINATION SERIES has been expanded. It offers innovative products with active illumination and, for the first time, a school bag. A sustainability highlight is the new ECOLOADER PACKS, which are made entirely from sustainable materials. They combine our environmental commitment with lots of functions and stylish design. All of their materials make an active contribution to protecting the ecosystem.
With highly functional products for mountaineering, trekking and other activities featuring innovative technologies, the focus in the area of FOOTWEAR is again on the ACTIVE OUTDOOR segment. But the EVERYDAY OUTDOOR and KIDS segments also feature numerous innovations and highly functional models with innovative technologies to suit any activity and any budget.
Aesthetes will find absolute highlights in the high-end looks of the premium line WOLFSKIN TECH LAB, which combines urban, clean designs with sustainable materials and highperformance technologies.
For further information and photos of our products you can download the complete press kit here.
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