Differences in logos are often hard to distinguish because the customer often does not analyse the logo in detail in a shopping scenario, and he or she cannot compare the different logos with one another straight away. In addition, potential for confusion is a major reason why existing trademark law should be applied – but not the only reason. Another major reason is that trademark owners are required to defend their rights if they do not want them to be diluted or exploited by third parties for their own benefit. If we did not take action in individual infringements, it would be more difficult to apply our trademark rights in the event of other infractions where third parties severely misuse our trademarks. Over the long term, this can lead to a tangible dilution in the strength of our brand, which we, of course, cannot accept.