Summer 2020 – More recycling and less waste
Aug 1, 2019
The fascination of Africa! Stunning nature and aspiring cities – JACK WOLFSKIN drew its inspiration for the new summer collection from this breathtaking continent with all its contrasts.
The leitmotif for both the ACTIVE OUTDOOR and the EVERYDAY OUTDOOR areas was the unique Okavango Delta, which provides a habitat for over 120 mammal species, along with the traditional craftsmanship of its indigenous people. This provided important stimuli for the development of technologies and materials, prints and styles.
In the new season, sustainability remains an absolute core topic for JACK WOLFSKIN! As a pioneer in this area, JACK WOLFSKIN has continued to expand the revolutionary TEXAPORE ECOSPHERE technology and is using it in ever more articles of clothing as well as equipment. For the first time, not only recycled waste cuttings but also 15 % recycled PET bottles are being used in the manufacture of theTEXAPORE ECOSPHERE membrane for the new season. As a result, the highly functional membrane can be featured on even more styles in future. Altogether, the current collection features 38 styles for women, men and children which are made primarily of fully recycled* materials.
*Refers to shell, membrane and lining.
At the same time, this principle is being systematically applied to other areas as well: for many styles, zips and buttons, along with transport packaging, are now made completely of recycled materials. Moreover, the entire clothing collection and all backpacks and bags, accessories and tents are 100 % PFC-free!
The Idstein-based outdoor company is always finding innovative ways to actively and credibly protect the environment: more ‘water-reduced’ technologies than ever before are used in the current collection. One example is the ‘solution dye’ technique, which enables much of the water and wastewater previously used in the dying process to be saved. Similarly, the cooperation with the SEAQUAL PROJECT hasbeen expanded further, which sees JACK WOLFSKIN supporting the recycling of plastic waste from the Mediterranean.
Also, technologies for the protection of people remain important: the new MOSQUITO PROOF products provide protection from mosquito bites without the use of biocides – chemicals that are harmful to health.
Innovative products that are perfectly tailored to the individual requirements of their specific target groups will play an increasingly important role in future. This also includes the expansion of the mountaineering and hiking range in conjunction with the Alpinschule Innsbruck (ASI) to include complete outfits and equipment from head to toe. Additionally, a range of ultralight, breathable products with athletic looks has been developed for ambitious hiking.
JACK WOLFSKIN takes safety extremely seriously in the EQUIPMENT field and, for the first time, will be extending its collaboration with the famous RECCO rescue system to its summer ranges as well. The multifunctional backpacks in the KALARI, KINGSTON and ORBIT ranges have been fitted with an integrated RECCO reflector. In case of an emergency, it can help rescue workers with RECCO detectors locate a missing person.
The entire product range in the FOOTWEAR area has been overhauled. The ACTIVE OUTDOOR, EVERYDAY OUTDOOR and KIDS segments feature numerous innovations and highly functional models with innovative technologies to suit any activity and any budget.
Similarly, a dedicated collection theme has been developed for little adventurers: with the TREASURE HUNTER models, they are all set to embark on their tours of discovery.
Pioneering technologies and smart performance are also the order of the day with the successful Capsule Collections, which have also been subject to ongoing development: the products of the PACK AND GO! line can be very compactly stowed. They are lightweight and guarantee optimal performance. The JW365 Capsule Collection just for men offers multifunctional, fashionable style year-round.
For more information about our products you can download the complete presskit here.
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