Even in serious cases, we are interested in coming to an agreement by mutual consent and we write to those persons or companies concerned before taking any legal action. Legal assistance is the last resort if the opposing party resorts to legal support or is no longer interested in coming to an agreement. We manage all these processes ourselves. There are no general instructions given to lawyers to seek out infractions and to issue warnings. Within the company, one person is responsible for all issues relating to trademark law. She reports directly to the management board. This process also becomes clear when considering previous serious cases of trademark infringement.

The rather low number of instances leading to court cases either dealt with disputes with companies or with the issues of plagiarism and domain grabbing. In almost all past court disputes, the judge ruled in Jack Wolfskin’s favour (and almost always in every respect).